FESTIBIKE 2019 NEWS 14 |
FESTIBIKE WILL HOST THE MOVISTAR VIRTUAL CYCLING FINALS |
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Telefonica goes one step further in their support for cycling and innovation by creating
Movistar Virtual Cycling, an international virtual cycling competition, alongside event
organizers Last Lap and cycling platform Bkool.
Virtual Cycling is a new discipline with a growing appeal among this sport's enthusiasts.
Smart trainers allow the user to train and compete from the comfort of his home,
connecting his trainer to a device and participating in rides and races online.
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Movistar Virtual Cycling is an international virtual cycling competition which will start
in April, combining online and physical qualifying events. The winners of the qualifying
events will move through to the global finals, which will be held at Festibike, the
International Bicycle Fair which will take place in Las Rozas, Madrid, on September 13,
14 and 15.
To execute this project, the company has partnered with indoor cycling platform
Bkool, which allows cyclists, whether professional or amateur, to compete from
anywhere in the world on real routes simulated in 3D or video. Cyclists only need a
smartphone, tablet or computer to compete online against thousands of cyclists from anywhere in the world.
For more information, visit www.movistarvirtualcycling.com |
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