FESTIBIKE 2019 NEWS 21

SUBMITTED THE MOVISTAR VIRTUAL CYCLING

ITS WORLD FINAL WILL TAKE PLACE IN FESTIBIKE

Lourdes Oyarbide and Pablo Lastras, of the Movistar Team, presented the initiative in the Telefónica Flagship Store, with Pedro Delgado and Chema Martínez.
The presentation of the Movistar Virtual Cycling took place in the Telefónica Flagship Store on March 11 th , it is an international virtual cycling competition which demonstrates the company's involvement in cycling and innovation.
Participating in the event were Lourdes Oyarbide, a professional cyclist of the Movistar Team, Pablo Lastras, the Sport Director of the team, the Ex-Cyclist Pedro Delgado, the Ex-Athlete Chema Martínez, and Rafael Fernández de Alarcón, the Director of Brand, Sponsorships and Telefónica Media.

The participation in the Movistar Virtual Cycling is free of charge and it will start on April 1 st , combining several online and "in person" qualifying phases, it will have two disciplines, male and female. The World Final will take place in Festibike, the International Cycling Fair developed from 13 to 15, September, in Las Rozas, Madrid.
The virtual cycling is a discipline which has an increasingly consideration by fans of this sport. Movistar has partnered with the cycling platform Indoor Bkool to implement the project, who has developed a software to make the user train and compete with its bike from its own house, connecting its bike roller to a device and participating in online routes and competitions

More information in www.movistarvirtualcycling.com