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FESTIBIKE 2019 NEWS 44

 

FORD, A MOBILITY PARTNER IN FESTIBIKE

Ford Ranger Raptor will be the official vehicle of Festibike and the responsible to open and guide the main routes


It will show its SUV line and will be present at the Fair with the campaign 'Share the Road' which encourages the coexistence between drivers and riders.

Ford Spain and Festibike have come to an agreement to join this new edition of the Fair, taking place from the 13 th to the 15 th of September in Las Rozas.


The Ford Ranger Raptor will be the protagonist and will have a presence in the most adventurous and challenging events. It has been created to overcome these challenges of the nature and it is one of the Pick up most resistant of the market. Undoubtedly, the best vehicle to travel through mountainous and rocky terrains.

Moreover and to improve community relations between drivers and riders, Ford has launched the campaign 'Share the Road' with the objective to encourage road safety, to reduce pollutant emissions and to boost urban mobility.

For this reason, you will be able to enjoy the digital experience "Share the Road" at the Ford's stand, which enables drivers and cyclists to check the dangers of several performances. Through a virtual reality glasses, you can experience some daily traffic
situations with several conflicts between different users: car doors opened without precaution, unexpected turns...
In addition, during the Fair, Ford wants to organize some marketing and communication actions aimed both at general and professional public.

To contact us, please, send and email to marimar.rozadilla@lastlap.com